Immediacy: Sharing information with others very quickly
Hypermediacy: using visual representation to erase the medium in the viewer’s mind
Remediation: multiplying media by using old media. The Internet, computer graphics, and virtual reality rely on using old media such as tv, films, and art in order to create new media.
Bolter points out that mediation is everywhere and has been around for a very long time. It has simply been refashioned over the years in order to create new forms of media. Over the years, remediation has become more advanced in order to make the view believe that they are part of the media. Things like virtural reality focus on that because by making the viewer feel as if they are within the media, it inspires creativity for future media. By continuously “revamping” old media, we are allowing ourselves to target different senses among the audience to make the media more effective.
Bolter references the connection between old and new media often throughout his article. He states that old and new media undergo a continuous cycle in which old media is always being used to create new media. Turning classic novels into movies, turning those movies into 3D simulations, and using those simulations to create video games is just one example of how media has been tranformed over the years. Print media for example is being left in the dust as we settle into a more technological world. We would not be able to create the new media we have today without the media that has already been produced.
Bolter, Jay David, and Richard Grusin. Remediation: Understanding New Media. Cambridge, MA: MIT Press, 2000.