This advertisement is geared towards everyone to encourage them to drink Gatorade. Usually a drink that is geared towards athletes, this ad is also trying to reach those people who aren’t athletes by using the byline “This time Gatorade changes the game off the court.” They are trying to market towards more than just athletes.
The ad uses alignment in the way that the words are presented against the shoe. By doing so, they are able to drawn the audience in to the point of your ad. The first thing you notice is the Gatorade symbol in the middle of the ad, then by aligning the text right above it, it causes the audience’s eye to wander up to read the rest of the ad. The font and Gatorade tag also have good contrast against the darkness of the body. Grouping the words together puts all of the relevant information together and makes the message easier to follow. The use of empty space allows us to focus on the product that the ad is trying to sell. The ad also center aligns the text. This supports the rhetorical purpose of the ad because by aligning the text at the top of the page, it is showing that Gatorade is stepping away from the court. If it had of been alignment at the top of the page, where the tiles of the basketball court are, it would have contradicted the message that Gatorade is changing it’s audience.