Cosmopolitan online magazine claims to be the “Online Women’s Magazine for Fashion, Sex, Advice, Dating Tips, and Celebrity News.” That right there is the purpose of this online magazine. Cosmopolitan wants to keep women happy and up-to-date on the topics that women are most interested in. The audience is adult women. I say adult women because the magazine does discuss very adult topics when it comes to sex and dating, that isn’t appropriate for younger girls to read. They obviously market to their audience by including women on their site and stories that matter to women. Probably readers would be women about the age of 18. Occupation, power position, and education don’t play a large role in the market of this magazine because it addresses topics that all adult women can relate to. There is a large range of positions that the audience may have before reading this website because we are all raised differently and all have different opinions on issues of sex, dating, and fashion. The image is prompting the reader to try the new tips, tricks, and advice that they are recommending on the website.
Design Element Analysis
Emphasis: Emphasis is used to create a sense of visual hierarchy. Cosmopolitan is big, bright and bold at the top of the page and the most important stories are bigger than the rest of the stories.
Contrast: Color contrast is used to break up the stories and wording on the page. Size contrast is also used to draw attention to important information such as the title, important articles, and various tabs to navigate through the website.
Balance: The page is asymmetrically balanced. They are fitting a lot of information on the page making it look cluttered and unappealing to the eye. They are attempting to show the most popular articles, promotional advertisements, various quizzes, and other information. Color is also used to balance the site (pink, black, and white) and makes it look more uniform.
Alignment: The alignment is easily to follow on the site because related information is group together in rectangles. The empty space on the webpage is necessary, but seems distracting because there is so much going on throughout the site.
Repetition: The repetition of of rectangular shapes is used throughout the website to group the articles together. They use this to put the articles that are related together. It also makes the page easier to navigate. The repetition of colors make the website look more cohesive.
Flow: Verbal flow is used throughout the site in the traditional Western culture from left to right, top to bottom. Visual flow is used on this website creates an S pattern. This is useful because it dictates what images the audience’s eye goes to first.
Design & Rhetorical Analysis
These design elements meet the needs of the rhetorical elements by providing an easily navigable website. It utilizes the design elements to focus on their women audience. It is a very busy website, but since women are more likely to pay attention to detail, they are more likely to read the various stories on the site.
The website uses photographs from their own photographers and videos from outside sources who are not cited.
I think that I want to use a map resume. Timelines are more common and you don’t really hear of people using map resumes often so I think it would be fun to use and try something different. For my video resume, I want to focus on the PR skills that I have acquired and how I’ve utilized them. Since I won’t be showing a picture of myself, I want to show an image (or multiple images) that represents the field that I want to go into. The key message that I want readers to get from my resumes are my skills in Public Relations and what else I can bring to the field. Details that I need to include would be experience that I have had in the field, classes to help me reach my goal of working in Public Relations, and what else I plan to do with my degree. I also want to include why I believe this field is important to me and why I believe it’s where I belong.
Video Resumes are a creative way that a job seeker can showcase their skills and abilities aside from using the traditional paper resume. If used in the correct manner, it can be helpful in getting a job, the same way that a traditional resume can. If used incorrectly, it can not only prevent the person seeking employment from getting a job, but can also give off the wrong impression of them.
Video resumes allow you to show off your personality better than paper can. This can help show how you stand out from other candidates.
Show off your technology skills. You are able to play around with different technologies in your video to show your capabilities.
Allows you to highlight specific skills from your resume.
Makes the application more personal.
Timing. Since video resumes are usually 1-3 minutes long, there is only a short amount of time to tell your qualifications and impress the potential employer.
Weaknesses in Communication Skills. Since video resumes require you to be on camera, it can easily show any weaknesses within your verbal communication skills.
Comfort. Video resumes can allow you to become too comfortable and come off as unprofessional on camera.
Too much creativity can take away from the purpose of the video resume.
Video resumes can cross the lines of personal and professional very quickly. Be careful of the information that is disclosed.
Reply to classmate: http://dsmit182.students.digitalodu.com/?p=355#comment-183
Personally, I believe that a script font represents me. Although, it can sometimes we hard to read, it allows you to quickly establish a time, period, or style and I feel that reflects my personality. Script fonts set a nice, fancy, and easy-going tone on the page. Mishka is a font that I think represents me well. Professionally, I think that a serif font represents me. Parma Petit, specifically, it’s still fancy and creative like a scripted font, but is easier to read which is important in professional settings and it isn’t too over the top. I think that I would also use color contrast in order to draw in my audience’s eye.
How do you invasion the rhetorical situation for this project? What is the purpose? Who is the audience? What are the relative aspects of the context?
The rhetorical situation for this project is to spread the definition of digital writing. It’s purpose is to increase the interest in this class along with increasing the awareness of how digital writing impacts our lives. The audience is honestly anyone because digital writing plays a large role in the culture that we’re a part of, but more specifically it is geared towards students that could possibly take this class in the future.
Describe at least 3 ways you edited the image you used for your audio postcard.
First, I used Adobe Photoshop Express to edit the image. I cropped the writing that was at the bottom of the image and then I pixelate tool the image to give it a more digitized effect. Finally, I used the fill light tool to lighten the image to brighten up all of the dark colors that the original image had. I didn’t use text on the image because I wanted to audience to focus more on the definition in the audio.
What elements of your audio postcard were you required to provide some form of citation? How did you cite it? Why does that citation format best meet the needs of your rhetorical situation?
Elements of my audio postcard that required citation would be the original image. I found the image on Flickr. I gave credit to the original owner in the Description box on my YouTube video. I thought that this image citation format best met the needs of my rhetorical situation because by not putting it in the video, I was able to stay true to the intent of the video and still give credit to the original owner.
Why and how do at least 3 aspects of your audio file meet the rhetorical situation?
The rhetorical purpose of this video is to inform others about digital writing. I used the audio file to reflect this by giving the definition of digital writing. Secondly, there are examples of what digital writing is within the audio file. This allows the audience to easily understand the definition. Thirdly, by recording the file in a quiet room, there was no room for distractions and allowed the message to get across clearly.
Why and how do at least 3 aspects of your image meet the rhetorical situation?
The image that I used meets the rhetorical situation by using eye catching colors, a pattern that pops to the eye, and by having a digitized look to it. The image itself represents the world and uses colors that stand out and cause the audience to actually stop and look at it. By enhancing the digitized look of it, the audience is able to better connect it to the definition in the audio file. Digital writing affects the world as we know it and I believe that this image reflects that.
What are you most proud of in the entire project?
I’m quite proud of this entire project. I have had little practice with editing image and had no practice with working with recording audio files and putting both together to make a video. There were some frustrations when working on this project, but I’m glad that it all came together. The thing that I am most proud of would have to be getting the audio to work within the image. That was a big struggle for me and I’m glad that I got it all figured out.
What do you wish you had time to further expand, include, or revise in the project?
I wish I had more time to edit the image in this project. Although I’m happy with how things turned out, I wish I would have more time to work on the image. I feel that it got a bit stretched out in the editing process and looks wider than I intended it to look.
What technologies did you use to complete this project? Why were they appropriate?
For this project, I used Adobe Photoshop Express to edit the image. For the audio, I originally used Audacity to record the audio, but then switched to Audio Memos. I found Audio Memos to work better for me. To combine the audio and the image, I used iMovie and I used YouTube to publish the video. These technologies were appropriate because they allowed to me edit an image, record audio, and put them both together to form a video on digital writing.
When did you get stuck while working on the project? How did you overcome your problem?
I got stuck while working on this project when I had to convert the Audacity file to an mp3 file. I was able to find instructions to show me how to do it, but even after I downloaded the encoding file that the instructions required, I still wasn’t able to get the file to convert. I was able to overcome this problem by downloading Audio Memos on my iPhone and using that the record the audio. I was then able to email the audio to myself and use it for the project. I had also never used iMovie before so I had to play around with the program in order to combine the image and audio.
What did you learn about yourself as a digital writer?
I learned that there are still a lot of technologies out that I have yet to experience. I’ve always believed that I have been digitally in tune, but there are a lot that I can still learn. I also learned that I’m good at figuring things out as I go along. I had to so with almost all of the technologies that I used and think I did so successfully.
Discuss at least three of the course outcomes you feel you worked towards with this assignment. Provide evidence of your learning by pointing to specific aspects of the project.
The main course outcome that I worked towards with this assignment was networking. Since I hadn’t had much experience using these technologies, I had to search for information on the technologies and teach myself everything as I went along. I has to use a lot of trial and error to get it right. The second course outcome that I used was distributed cognition. I expanded my knowledge of digital technology by working with this assignment. Now, I can use these tools for future projects that I have. Lastly, I used multitasking throughout this assignment. I had to always be thinking of the bigger picture; how the image would connect to the audio; how combining both would get the message across to the audience, etc.
The audience of this advertisement is drinkers of Mountain Dew and potential drinkers of Mountain Dew. It is also geared towards fans of Lil Wayne. The purpose of the ad is to get people to buy Mountain Dew and also support Lil Wayne and his music.
This ad uses verbal flow in the typical way we use it in our Western culture. We are reading it from left to right and it is easy to read to get the point across to the audience. The ad uses good visual flow by flowing the words along with Lil Wayne’s body. This works to support the rhetorical analysis of the ad because it focuses the eye on the main part of the ad, the “Dew”, and then the secondary component of the ad’s purpose, Lil Wayne. Contrast is also used by contrasting a bright white font against the black and white of the picture. It causes the audience’s eye to go right to the point of the image, Mountain Dew.
This activity definitely freaked me out a bit. I searched my name on Google, Yahoo, and Bing, only expecting my Facebook profile to come up. I was able to find myself on the first page of each site. What surprised me was that I was able to find multiple images of myself on Google, including on from my job’s website that I forgot was available online. That also scared me. For some reason it seems different to me when a picture of me is on my Facebook profile, but when it comes up in Google search, I get nervous. I was pleased that there is only one search engine that I appear on multiple times, along with pictures of me. It makes me rethink having different online sources that I’m part of because I’m not so sure I want my life to be so searchable.
From my classmates, I learned the different ways that advertisements use contrast, alignment, and balance to make an ad that will sell their product. I learned that alignment doesn’t always have to be up and down and in the center of the page to get the point across. I also learned that contrast can be used in an array of ways to be effective in an advertisement and I learned that balance plays a big deal in what your eye is drawn to first.
We all like to share our lives with the world on various social media websites. A great party, embarrassing moment, or vulgar language can cause problems.Once you put something on the Internet, it’s no longer in your control. You wouldn’t want potential employers to see you in a negative light. The company Social Intelligence has the authority to run a check on your Internet and Social Media history. Search engines make it very easy for potential employers to find information about you online. Try to publish positive information about yourself or information that you want people to see.
Questions with Discussion
The biggest question that comes to mind when thinking about our professional identity on the Internet is: what’s the right thing to post?
In college years especially, we want to share how much fun we’re having, the parties we go to, even the maybe not so legal thing we may engage in on a Saturday night. What we don’t realize is that employers have access to this and it makes it even easier for them when our accounts are public. Every aspect of our lives doesn’t need to be broadcasted on social media sites. We should always present ourselves in a professional manner through our statuses, tweets, pictures, etc.
Connection to Personal Course Outcomes
I think this is one of the most important concepts to me. Taking this class should use how we can use the digital world to our advantage, but there are many people who are at a disadvantage when using it. They set themselves up for failure by portraying themselves in a negative manner. A bad day full of vulgar ranting on Facebook can hinder your professional career in the future. Many job do utilize this to see if you are the right person for the job.